Californians for Homeownership was founded in response to the California Legislature’s call for public interest organizations to fight local anti-housing policies on behalf of the millions of California residents who need access to more affordable housing.
The Champions of Home Impact Awards honor California REALTORS® who have made a significant impact on their communities through volunteer efforts.
HAF plays an active role in addressing the ongoing housing affordability challenges facing California.
Make A Donation to HAFC.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.
California Disaster ResourcesScholarships for California students planning to pursue a career in real estate.
Find out more information on key diversity and inclusion programs and projects available.
Fair Housing Latino Professionals Network C.A.R. Women's InitiativeNew to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.
Rising Star AwardDownload and share the official 2025 C.A.R. Member Benefits Guide.
NAR Member Discounts C.A.R. Insurance ProductsAs a C.A.R. member you may have questions about your association and the industry. Find the answers here.
New Member FAQs Glossary Service ProvidersC.A.R. provides tremendous member value through its innovative tools, services and education. Learn more about C.A.R. membership and dues and NAR membership and dues.
C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.
Smart Zone provides tools and insights necessary to convey your unique value proposition, effectively market your services, keep your clients abreast of current real estate market trends and help you achieve success in a dynamic industry.
C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.
Annual ReportJoin us in celebrating 120 years of supporting REALTORS® and protecting homeownership across California!
The CALIFORNIA ASSOCIATION OF REALTORS® is committed to bring you tools and information to help you succeed. Here are some of the innovative tools, services and education C.A.R. provided to help you achieve your professional goals.
C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.
News ReleasesLooking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.
Need help finding the right person? Try searching through our various rosters & directories.
Times are tough right now. But if there’s one thing we know for sure, it’s that California is tougher. In recognition, we at C.A.R. have developed a campaign to celebrate the strength and resilience of the people of California. We know how hard Californians are working to keep our state safe, keep our lives moving, and keep our sights focused on building a better future.
Thank you, REALTORS®, for being there for each other and for being a force for positivity in our communities.
C.A.R. is here for you.
View and share the digital banners below and use in your own marketing. To download the digital banners for use on your own websites, please right-click each image and save them to your computer or device. You'll notice the banners have a call to action to "watch now." In order to allow visitors to watch the commercial by clicking on the banner, you'll need to hyperlink each banner. The banners should direct visitors to: https://on.car.org/2020campaign
300x250
300x600
728x90
970x90
160x600
To share this message of inspiration with as many people as possible, C.A.R. has developed social posts that you can post on your own channels.
Campaign Commercial (60 seconds)
Caption: Together, we're tougher. This is our tribute to you, the people of California.
Assets: https://on.car.org/2020campaign
Campaign Image Social
Caption: Every Californian could use a reminder of how strong they are right now. Spread the CA love by passing along this message of hope.
Asset:
Multi-Photo Social Post
Caption:
People like you make us proud to be REALTORS®. Thank you for everything you do to move California forward.
Assets:
